ME Bank brand breaks Melbourne skyline
Members Equity Bank is the latest corporate to penetrate the Melbourne skyline with its logo.
The ME Bank logo will go up on Melbourne Central Tower at 360 Elizabeth Street. This is the first time the 13-year old building has been branded.
Each side of Melbourne Central Tower will carry the brand, which will measure 14m wide.
ME Bank CEO, Jamie McPhee said: “This is an important step in building the profile of ME Bank. The integration of our name and logo on one of the most prominent buildings in Melbourne is a clear signal to the market that ME Bank is intent on being a genuine challenger to the established banking landscape. The sign will fundamentally change the Melbourne CBD skyline and make us visible to millions of people – many of whom may be future ME Bank customers making the move to a fairer banking alternative.”
