ME Bank modifies Instagram reel ad after Ad Standards breach

May 7, 2024 9:47

An Instagram reel advertisement by ME Bank has been modified after Ad Standards found it included discriminatory language.

The ad was pinged for breaching Section 2.1 – discrimination or vilification – of the Australian Association of National Advertisers (AANA) Code of Ethics.

The ad’s original caption negatively referred to ‘girl math’

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.