Meat and Livestock Australia launch recipe campaign using oOh!’s shopaLites

Meat and Livestock Australia has launched a year-long campaign using oOh! Media’s recipe dispensing shopaLites. The campaign will see shoppers provided with beef and lamb recipes with the push of a button on 15 dispensing shopaLite panels in shopping centres.

The announcement:

Australian shoppers will no longer be without an inspirational recipe for their next dinner, with the launch of a year-long campaign by Meat and Livestock Australia (MLA) using oOh! Media’s innovative dispensing shopaLites.