Meat substitute Morning Star Farms targets flexitarians’ mid-week dinner battles
The mid-week struggle to come up for dinner ideas is at the core of a new campaign from Kellogg’s meat substitute, Morning Star Farms.
The campaign targets the growing number of ‘flexitarians’ who are reducing their meat intake for health and environmental reasons.
The campaign, created by Akkomplice, has kicked off in Australia after launching in New Zealand late last year. The Australian version of the campaign has been expanded to include TVCs.
Nice idea…… Oh, hang on, its a very old idea…..A good substitute, but for what?
I think this product, which is the latest try at launching a new food, will gain some approval for a time, and then dwindle away to the level of such products as Nut Meat, TVP, Soy, Tofu and all the other so-called meat substitutes.
To the meat lover, there is no substitute for meat, and most of the vegetarians and balanced eaters already know that vegetables, herbs, and seasoning are infinitely more variable and satisfying by themselves.