MEC wins $60m Nestlé media pitch

logo-nestle-234x181Media agency MEC has won the $60m media pitch for the Nestlé media account.

The decision is a significant loss for incumbent ZenithOptimedia which has seen reviews on Nestlé as well as Qantas and NT Tourism which are currently also out to pitch.

“The decision to move to a Groupm agency model was driven by a closer alignment to Nestlé’s strategic imperatives for the future,” said Antonia Farquhar, Nestlé’s head of media and digital.

“Over the last 10 years we have had a solid partnership with ZenithOptimedia. Nestlé greatly appreciates the people who’ve worked on the business and the work they have produced. This move does not reflect our relationship with ZenithOptimedia worldwide, as we continue to work with them in other markets.”

The pitch saw three agencies,  incumbent ZO, along with Group M agencies MEC and Mediacom which are all on its global partners roster, invited to be part of the review which included the media strategy, planning and buying for all its brands including Kit Kat, Nescafé, Milo and Maggi.

The pitch is the first full scale review by Nestlé in ten years with ZO holding it for the entirety of that period.

Nic Christensen 



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