Tourism NT pitches for creative and media for fourth time in four years

Tourism NTTourism Northern Territory is reviewing all its marketing agencies, with the Publicis Groupe of agencies on alert.

The pitch is Tourism NT’s fourth in four years, after a consortium of Publicis Groupe agencies picked up the account, with Publicis Mojo on creative, Zenith Optimedia on media and Razorfish on digital.

When the account was awarded last March the contract was set for a two year period, with a minimum of $1m to be spent on creative and $6m on media per year.

According to the tender website submissions are set to close on October 22, with 303Lowe, Cummins & Partners, LOUD Communications, M&C Saatchi Melbourne, Moon Communications, Naked Communications, JWT, Y&R Group and Whybin\TBWA Melbourne all listed as “prospective tenderers”.

While Publicis Mojo and Razorfish are included on that list ZenithOptimedia is not. The new contract is set to run for three years.

The agency group won the account back in March last year with the first major work coming out in September with Tourism NT shifting its domestic brand messaging to ‘Do the NT’ in its series of new TV commercials, print and digital advertisements.

Before that appointment the tourism body had been without a lead agency since 2010, despite pitching the work.

In terms of advertising spend the account is thought to be worth around $6m.

Nic Christensen 

Disclaimer: Tourism NT is currently advertising on Mumbrella.

Update: Publicis have confirmed it will repitch for the business.

“Tourism Northern Territory have put the business out to tender in line with the current 2 year contract coming to an end. Publicis will absolutely be part of the tender process and we look forward to the opportunity to continue the success we’ve had helping reverse a 7 year decline in visitation with the NT team,” said a spokesman.


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