Tourism NT pitches for creative and media for fourth time in four years

Tourism NTTourism Northern Territory is reviewing all its marketing agencies, with the Publicis Groupe of agencies on alert.

The pitch is Tourism NT’s fourth in four years, after a consortium of Publicis Groupe agencies picked up the account, with Publicis Mojo on creative, Zenith Optimedia on media and Razorfish on digital.

When the account was awarded last March the contract was set for a two year period, with a minimum of $1m to be spent on creative and $6m on media per year.

According to the tender website submissions are set to close on October 22, with 303Lowe, Cummins & Partners, LOUD Communications, M&C Saatchi Melbourne, Moon Communications, Naked Communications, JWT, Y&R Group and Whybin\TBWA Melbourne all listed as “prospective tenderers”.

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