Tourism NT pitches for creative and media for fourth time in four years
Tourism Northern Territory is reviewing all its marketing agencies, with the Publicis Groupe of agencies on alert.
The pitch is Tourism NT’s fourth in four years, after a consortium of Publicis Groupe agencies picked up the account, with Publicis Mojo on creative, Zenith Optimedia on media and Razorfish on digital.
When the account was awarded last March the contract was set for a two year period, with a minimum of $1m to be spent on creative and $6m on media per year.
According to the tender website submissions are set to close on October 22, with 303Lowe, Cummins & Partners, LOUD Communications, M&C Saatchi Melbourne, Moon Communications, Naked Communications, JWT, Y&R Group and Whybin\TBWA Melbourne all listed as “prospective tenderers”.
While Publicis Mojo and Razorfish are included on that list ZenithOptimedia is not. The new contract is set to run for three years.
The agency group won the account back in March last year with the first major work coming out in September with Tourism NT shifting its domestic brand messaging to ‘Do the NT’ in its series of new TV commercials, print and digital advertisements.
Before that appointment the tourism body had been without a lead agency since 2010, despite pitching the work.
In terms of advertising spend the account is thought to be worth around $6m.
https://www.youtube.com/watch?v=0YTk2aOgmdM
Nic Christensen
Disclaimer: Tourism NT is currently advertising on Mumbrella.
Update: Publicis have confirmed it will repitch for the business.
“Tourism Northern Territory have put the business out to tender in line with the current 2 year contract coming to an end. Publicis will absolutely be part of the tender process and we look forward to the opportunity to continue the success we’ve had helping reverse a 7 year decline in visitation with the NT team,” said a spokesman.
‘The trustee for R.M.Butler Family Trust’
I think you should point out there a few more more than just those you listed as wanting a piece of the business.
10 feet tall
303Lowe Australian
Adcorp Australia Ltd
Adcorp Australia Pty Ltd
Algo Más Marketing Pty Ltd
Alice Springs Film and Television
Associated Advertising & Promotions Pty Ltd
Balance Advertising & Marketing Pty Ltd
Bastion EBA NSW Pty Ltd
Batchelor Institute of IndigenousTertiary Eduaction
Bellette Media PL
Bengar Films PTY
Blix PTY LTD
Blue Flag Pty Ltd
Boab Design Trust as trustee for the Jacobs Family Trust
Captiv8 PTY LTD
Captovate Pty Ltd
Colemans Printing
Complete Office Supplies Pty Ltd
Cordell Information
cummins&partners Pty Ltd
Custard Pty Ltd
DEEPEND SYDNEY PTY LIMITED
Dialog Pty Ltd
Dig & Fish Pty Ltd ATF Dig & Fish Unit Trust
First Class (NT) Pty Ltd
Foundation Australia Pty Ltd
Frame Set and Match Pty Ltd
Frodi’s Mill Pty Ltd
Frontier Media & Marketing
Futura Group Pty Ltd
Georou Pty Ltd
GNB Autogroup
Hallmark Computer Pty Ltd
Harrison Research Pty Ltd as trustee for HMR Trust
iSpry digital marketing
J Walter Thompson Australia Pty Ltd
JC Travel Professionals
Joanne Ellen Robertson
Lane Laser Printers Pty Ltd
Larrakia Nation Aboriginal Corporation
LOUD Communications Group
M&C Saatchi Melbourne Pty Limited
Moon Communications Group Pty Ltd
Motivator Media Pty Ltd
Naked Communications
Naked Communications Pty Ltd
Nomad Agency Pty Ltd
Optimum Media Direction
POo Poo LTd
Publicis Mojo Pty Limited
QBE Insurance Group Limited
Quanxi Pty Ltd
Razorfish Australia Pty Ltd
Resolution Media Network Pty LTD
Sapient Corportaion
Scaffidi Hugh-Jones Pty Ltd.
SRA Information Technology
Stomp Graphics
Technocrat Pty Limited
TenderLink
The Trustee for Fenton Stephens Unit Trust
The trustee for R.M.Butler Family Trust
Traction Digital Pty Ltd
Triggar Pty LTD
VCCP Pty Ltd
Warick Lane
Wave1 Pty Ltd
Whybin TBWA Melbourne PTY LTD
Young & Rubicam Group Pty Ltd
Zadro Communications Pty Ltd
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That is not people who have tendered, just the parties who have signed up to take a look at the tender documents.
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OMG! Is this true? Couldn’t see any agency names that start with E, K, U or X, c’mon guys, join the free for all … Look forward to an update of the long list of agencies which withdraw from the A-Z list!
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Whybin TBWA in New Zealand and Whybin TBWA in Sydney both look after Tourism New Zealand?
Is that not a bit of kick in the you know whats?
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They hold both the Tourism New Zealand Accounts and the Tourism NT accounts?
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hmm I wonder what QBE Insurance Group Limited are going to offer them in regards to marketing related services. Thought their game was insurance, though could be wrong.
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“Disclaimer: Tourism NT is currently advertising on Mumbrella”
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4 pitches in 4 years.
Speaks volumes.
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The bottom line is that overall NT visitor nights in the FY14 fell -4.2% driven by a dramatic fall in domestic night of -12%.
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