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Médecins Sans Frontières appoint Saatchi & Saatchi to creative account

Médecins Sans Frontières Australia (MSFA), or Doctors Without Borders, has appointed Saatchi & Saatchi Australia a lead creative agency following a pitch process.

The agency will work alongside fellow Publicis Groupe agency, Digitas, which will handle the digital and customer experience requirements for MSF in Australia and New Zealand.

Toby Aldred, general manager of Saatchi & Saatchi, said it’s a privilege to work with MSFA: “We feel extremely honoured to have been entrusted to help Médecins Sans Frontières with its important work. Throughout the process we have been inspired every step of the way by the entire MSF team and the passion with which they talk about their organisation and the people they help. Together, we look forward to doing great things.”

Chief strategy officer of Digitas, Lachlan James, said: “It feels that the incredible work that Médecins Sans Frontières do has never been so relevant and critical, whilst the environment they operate in is increasingly complex. Digitas is delighted to partner with MSF to help them break through that complexity, to drive the best possible impact and outcomes.”

Maryjane Aviles, director of engagement (CMO) at MSFA said the organisation is eager to work with the newly appointed agencies.

“Now more than ever it is so critical that people can access the healthcare they deserve, from Ukraine to Afghanistan. We’re thrilled to be working with the Saatchi & Saatchi and Digitas teams to help take our work to the next level so we can achieve this vision of impartial healthcare.”

Saatchi & Saatchi and Digitas form part of the Publicis Groupe connected platform, the end to end model employed already by clients such as Westpac and The NRMA.

The win follows Saatchi & Saatchi’s recent appointment to the FIBA Women’s Basketball World Cup 2022 creative account.

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