Media agencies now have a gender pay gap, MFA census reveals
The media agency sector has developed a gender pay gap, according to the Media Federation of Australia’s 2021 census.
The gap between the average male and average female full time media agency salary widened from 0% in 2019 to 3% in 2020, but the MFA chalked that up to the concentration of men in SEO, strategy, and creative services roles.
SEO, SEM, and analytics are also the areas with the majority of vacancies, the industry body said, and like-for-like roles in media agencies have achieved pay parity, versus the national 15% pay gap.
