Media agency bosses: Mott’s departure ‘not surprising given Ten’s failures’, Adam Boland replacing Mott ‘makes sense’

John Steedman: Mott leaving is not a surprise

Leigh Terry: Boland replacing Mott makes sense

The bosses of two of Australia’s largest media buying operations – GroupM and Omnicom Media Group – have said that it is not surprising that Network Ten’s programming chief David Mott has left the broadcaster, announced this morning.

“It is not surprising that David is leaving after the failures of the network,” John Steedman, head of GroupM, told Mumbrella.

“The network has a lot of work to do to revamp its entire schedule. The reality is that Ten will probably have to look at bringing in more overseas products to bring viewers back.”

“To date, its local programming offering just hasn’t worked,” he said.

Leigh Terry, CEO of Omnicom Media Group, said: “David is a smart cookie, but he’s had a difficult run with ratings for Ten. But ratings is such a fickle game, and you’re only ever one of two shows away from a good run. But if you don’t produce those few shows, you’re in for a hard slog.”

Terry said that it “would make sense” for Mott’s replacement to be Adam Boland, Seven’s director of social media/executive producer, who has been widely tipped to be teaming up with his former colleague Ten boss James Warburton.

However, a Ten spokesman has said today that to assume Boland had got the job was “completely wrong.”

“Given Adam’s great track record turning around Sunrise, and given that Adam and James used to work together, a move to Ten would certainly make sense. He’s clearly a talented individual, and if he’s looking to move into a wider programming role, it would be an interesting move.”

“New blood is needed to bring a fresh perspective to some tough challenges,” he said. “James [Warburton] needs a game changer.”

Ten announced the departure of Mott after 16 years with the network this morning.


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