Media and advertising agency Audience Group makes three hires
Advertising and media agency, Audience Group, has announced three new hires for its team – Simon Watson, Esha Sawhney and Hannah Davis.
The announcement:
Independent media and advertising services agency Audience Group has ramped up its talent pool with strategic hires amid continued business growth. Two new account directors and a digital trading specialist have come on board in recent months, driven by wins such as the more than 130-school-strong Brisbane Catholic Education, alongside the retention of ongoing client contracts, including the profit-for-purpose organisation, CPL.
Simon Watson Hits the AD Spot
A familiar name in the industry with over two decades of experience, “Wato” has an impressive history of leadership roles, strategic advice and efficient, effective media planning both client- and agency-side. Watson’s journey through roles at UM Australia, Ladbrokes & Neds, Lion, Starcom, The Media Store and more has been complemented by a decade of volunteering his expertise to organisations like Youngcare and Ronald McDonald House.
“I joined Audience Group because I can see an opportunity to contribute to both client and business growth and to see that my contribution makes a difference,” said Watson.
Watson’s appointment as account director at Audience Group has garnered industry notice.
“We actually had a couple of partners congratulate us on snapping up Simon,” said James McDonald, director, and co-founder of Audience Group, “We knew we’d made the right choice, but it was great to hear.”
“Simon’s depth of experience combined with his interest in innovation and dedication to doing very good work aligns perfectly with our commitment to evidence-based advertising,” said McDonald.
Esha Sawhney: Navigating the Digital Landscape
Joining Watson is Esha Sawhney, who has navigated the complexities of large agencies over the past nine years. Her transition from a digital intern at Starcom through account and trading roles at Zenith and Ikon, to the recent role of account director at OMD Australia highlights her evolution. With Sawhney’s move to Audience Group, she is immersing herself in executing data insights into media investments, especially in the digital domain.
“We appreciate Esha’s large agency experience, and her enthusiasm for the insight-driven work she’ll be accomplishing here at Audience Group,” said McDonald.
Hannah Davis: Breaking the Mould in Digital Trading
Hannah Davis has built her media planning skills and digital acumen over the past five years, after getting her start as a marketing assistant at DIY and woodworking supplier, Carbatec. Following stints at NextDC, Hello Digital and Alpha Digital, Davis has stepped into the role of digital trading specialist at Audience Group.
“The majority of applicants for a role like this still tend to be male, and that was the case when we were interviewing for this position,” remarked Tori Chandler, data and strategy planner and Audience Group. “So it was cool that, not only were there women amongst the candidate pool but Hannah’s analytics skills stood out from the pack. Critically, she demonstrated the best understanding of how we integrate data into our trading decisions.”
As Audience Group continues to expand its team and client roster, these new additions position the agency for success, reinforcing its reputation as a hub of innovation in the Australian marketing and advertising sector.
Source: Giant Squid Inc
