Media and marketing digest: Oz beats the AFR on points, but journos are the real winner

So let’s do today’s media and marketing sections in numbers.

Obviously new and original facts in The Oz’s media section: 4

• Telstra might axe the print edition of Trading Post
• The government now wants to spend $66m rather than $16m on promoting analogue TV switchoff
• Journos are going to be embedded with Aussie troops for the first time
• Ex GPY&R bigwig Mark Mackay’s new gig

Items about journalism in The Oz’s media section: 9 (well, journos are the most interesting people in the business), including:

• More justification of why The Oz published info about the police terror raids
• More justification of why The Oz interviewed utegate’s Godwin Grech in his psychiatric ward
• How Fairfax’s National Times is being hit by delays and beaten by News Ltd’s The Punch

Items in the Oz mainly about News Corp-linked companies: 9 (Very. well. done. And see above)

Items in the Oz bashing bloggers: 1 (must do better):

• Mark Day on how many bloggers “delight in dancing on the graves of last century’s media moguls”

And let’s do some key metrics from the Australian Financial Review.

Stories with a new fact: One and a half

• The launch date for Pacific Magazines’ Prevention mag is September 7.
• Ten is so pleased with the performance of Masterchef that its finalising its programming for 2010 early

Articles based on research reports: 4

Stories about how people won’t tell the AFR’s Neil Shoebridge what’s going on: 4

• Research that Freeview won’t talk to him about
• A new sponsor for sports channel One that owner Ten won’t name
• The lack of a public launch date for outdoor metric Move
• Nick Chan refusing to tell him whether Kim Wilson is to head PacMags’ New Idea

Updates on negotiations between Group M and the TV networks: 0

Weeks since we’ve had an update on negotiations between WPP’s Group M and the TV networks : 3 (Has James Parkinson’s mobile gone flat?)

Have I missed anything?

Tim Burrowes

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

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topics AFRAustralian Financial ReviewbloggersDigital TVFairfaxFarifaxFreeviewGroup MJames ParkinsonjournalismjournalistsKim WilsonMark DayMark MackayMarketingMediaMoveNational TimesNeil ShoebridgeNew IdeaNews LtdNick ChanoutdoorPacific MagazinesPreventionTelstraThe AustralianTrading Post

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Comments: 6

Pete Zerhut 10 Aug 09

Tim. Probably the best review yet – and the use of statistics will hold great appeal during these ROI-obsessed days.
On the trading season: maybe Group M has concluded its deals?

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John Grono 10 Aug 09

Tim, regarding MOVE. What is more important – getting the launch date right … or getting the data right? I’m sticking with getting the data right – and then deciding on a launch date.

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Sydney 10 Aug 09

love this number crunching – thank you.

gee, so many reasons to pay for their content = fail rupert + fairfax.

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mumbrella 10 Aug 09

I think I’m with you, John.

And I’m starting to wonder if that means next year.

Cheers,

Tim – Mumbrella

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John Grono 10 Aug 09

Nothing official, but in my estimation some time Q0409 looks more likely than early next year.

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Observant 10 Aug 09

There is a Group M mention in the bottom of the IAB Australia story re online measurement and again in the “brighter signs ahead”. So no stories re their TV negotiation but still plenty of mentions ….

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