Death throes of an oligarchy’s hubris
“Advertisers and their agencies now rule the roost. And why shouldn’t they act this way? The publishers have been screwing them for a hundred years, charging outrageous prices to access their treasured audiences. Technology has now turned the tables.”
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“Advertisers and their agencies now rule the roost.”
Does anyone actually believe this? I was under the impression the percentage of ads going through agencies had actually fallen — though my recent experience is limited to specialist publishing in New Zealand.
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