Media Bites finds its place
It’s always fun taking potshots at Sydney’s Daily Telegraph (and it is an easy target…), but its worth flagging up one newish effort that I think has been going well.
They quietly launched a Friday media column a few weeks back, edited by Holly Byrnes.
And although Media Bites has not yet broken anything major, it’s usually been worth a read.
But today I noticed – just as I do with the Fin and The Australian’s media sections on a Monday and the SMH’s on a Thursday – that I automatically went to the Tele first this morning, and straight to that column. For me at least, it’s starting to stick.
As it happens, the same page as the column also dedicates most of a double page spread to the success of Cummins Nitro’s Best Job in the World campaign at Cannes, which it is predicting for Sunday morning’s platinum grand prix.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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