Media Federation reveals awards shortlist
The Media Mederation of Australia has announced its shortlist of 53 finalists for its awards, with Universal McCann in pole position.
Universal McCann has been shortlisted eight times, Bellamy Hayden seven times; while Ikon, OMD and Starcom get six shortlistings each. Winners will be announced on October 8.
Automotive
- Cities Love Micra Carat Melbourne Nissan Motor Company
- Checking The Diary – Hyundai Tucson Initiative Hyundai Motor Corp. Australia
Beverages
- Barefoot Radler Summer ZenithOptimedia Lion Nathan Australia
- Tooheys Extra Dry: TED696 Project ZenithOptimedia Lion Nathan Australia
- Vitamin Water Revive Ikon Communications Coca-Cola Australia
Finance/Insurance/Government/Corporate & Real Estate
- Figured It Out Yet? bellamyhayden Institute of Charted Accountants in Australia
- Reversing A Trend Overnight bellamyhayden NRMA Motoring & Service
- BT Financial Group “Curious Investor Behaviour? Match BT Financial Group
- Commonwealth Bank – ‘Comes with Music’ Ikon Communications Commonwealth Bank
- Youi Launch Universal McCann Youi
Clothing/Cosmetics & Retail
- Putting The Fun Into Brushing MediaCom Procter & Gamble
- Creating New Content Platforms: Nike Football Razor Nike Australia
- Campaign To Empower Women to Get Their Confidence Back OMD Johnson & Johnson Pacific
Food & Grocery
- Optimum Yahoo!7 Pets Starcom Mars Petcare – Optimum
- Sensodyne Chill Test bellamyhayden GlaxoSmithKline
- Random Play with Mountain Dew bellamyhayden Pepsico
- Nutri-Grain Football Superstar Mindshare Kellogg
IT & Consumer Durables
- The Tomb Raider Challenge Ikon Communications Atari Australia
- Telstra Mobile Codes OMD Telstra
- Microsoft Office Parent’s Playground Universal McCann Microsoft Australia
Media/Entertainment/Travel & Leisure
- Cultivating Household Champions Starcom MediaVest Group Network Ten
- Roadshow Entertainment ABC For Kids Star Reviewers OMD Melbourne Roadshow Entertainment
- Ride The Express Universal McCann Sony Pictures Releasing
Best Strategic Launch Campaign
- Safer Drinking Culture Campaign Starcom Queensland Government
- BT Financial Group “Curious Investor Behaviour” Match BT Financial Group
- Youi Launch Universal McCann Youi
Best Integrated Media Campaign
- Who Is Australia’s Greatest Athlete? Octagon/Universal McCann Unilever
- Fantastic Noodles ‘Pimp My Kettle’ OMD San Remo – Fantastic Snacks
- Roadshow Entertainment ABC For Kids Star Reviewers OMD Melbourne Roadshow Entertainment
- The Acid Wear Epidemic bellamyhayden GlaxoSmithKline
- Random Play With Mountain Dew bellamyhayden Pepsico
Best Use of A Small Budget (Up to $300,000)
- We Wouldn’t Put A Price On Saving Lives Mindshare One Water
- The Tomb Raider Challenge Ikon Communications Atari Australia
- Tooheys Extra Dry: TED696 Project ZenithOptimedia Lion Nathan Australia
Best One-Off Media Innovation
- Act As You Want To Be Defined Mindshare Tourism New Zealand
- Nutri-Grain Football Superstar Mindshare Kellogg
- The Tomb Raider Challenge Ikon Communications Atari Australia
- Smith Family: Snack-Sized Donations PHD Australia The Smith Family
Best Long Term Evolving Campaign
- Magnum – Play It Again Sam Universal McCann Unilever Australasia
- Natural Country Charm Starcom MediaVest Group National Foods
Best Demonstration of Results
- Safer Drinking Culture Campaign Starcom Queensland Government
- Youi Launch Universal McCann Youi
- In Control with Zyrtec OMD Johnson & Johnson Pacific
- Commonwealth Bank – ‘Comes with Music’ Ikon Communications Commonwealth Bank
- Sensodyne Chill Test bellamyhayden GlaxoSmithKline
- Kit Kat Chunky Chunga ZenithOptimedia Nestle
Best Use of Strategic Insight
- Youi Launch Universal McCann Youi
- Bags of Over Confidence Initiative Revlon Australia
- Optimum Yahoo!7 Pets Starcom Mars Petcare – Optimum
- Smith Family: Snack-Sized Donations PHD Australia The Smith Family
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
- Mindshare Mindshare Sydney
Partnership Award
- Australia PBL Media 20th Century Fox Film Distribution
- Vodafone Business Ambassador Program KahDo Vodafone
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Well done to the teams here at bellamyhayden! We’ll have a few internal showdowns to make things interesting.
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Well done to the Starcom teams! The Best Demonstration of results category is going to be an interesting one come awards night.
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They should be given out to the media agencies that spend the most
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