Media industry donates $3m in ad space for Kindness Factory’s first ever national brand campaign
Kindness Factory, a not-for-profit raising funds for educational programs that promote kindness, has launched its first-ever brand marketing campaign to raise awareness and drive action on World Kindness Day (13 November) in partnership with WPP agencies Wavemaker and VMLY&R, as well as UnLtd.
Through the organisation’s pro-bono relationship with media agency Wavemaker, Kindness Factory has secured more than $3 million in no-charge media placements spanning out-of-home, radio, music streaming, podcasting, magazines, newspapers, digital display, social, TV billboards and on-ground activations.
