Media Merchants opens Melbourne office to focus on ‘neglected’ retail clients

February 12, 2014 1:48

Full service independent advertising agency Media Merchants has expanded into Melbourne, with the agency to focus on growing its roster of retail clients.

“We already have quite a bit of business in Melbourne,” said James Fitzgerald, managing director of Media Merchants. “We saw a niche in the market for retail accounts that may not be looked after so well with the bigger agencies.”

Fitzgerald denied the move had been sparked by client API which owns the Priceline chemist chain, who recently decided to review its $13m media account.

“No — the decision was made mid last year to open a Melbourne office and Priceline’s review only came up in November,” said Fitzgerald.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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