Media monitoring service Meltwater appoints Cimon Constantine to lead ANZ in regional reshuffle
Media monitoring firm Meltwater has appointed Cimon Constantine to lead its Australian and New Zealand operations, replacing former ANZ lead, David Hickey, who is taking on the role of director of strategy for the APAC region.
In July, the company won the NSW whole of government contract for media monitoring, estimated to be worth $9 million. Recently the media intelligence startup has added American Express, Greenpeace, GSK, Singapore Airlines and TradeMe to its roster.
Constantine joined Meltwater in 2012 as a social media consultant and was promoted to managing director in 2016, while Hickey has spent a decade with the media intelligence company.
During Hickey’s tenure, Meltwater was engaged in a bitter legal battle with local media monitoring incumbent Isentia, which was eventually settled after a series of court appearances.
“Our recent client wins demonstrate that Meltwater can provide an offering that is extremely hard to compete with,” said Constantine. “Big brands like American Express have already put their trust in our technology to help extract insights from beyond their own four walls to react quickly and stay on top of competitor movements and customer feedback.
“18 months ago, a dedicated insights team did not exist. We now offer our clients in-depth reports collated using the billions of real-time conversations happening externally, that’s changing the way they work.
“I look forward to helping companies make more informed strategic decisions based on real-time data insights.”
Hickey added: “We have been growing the Meltwater ANZ team to support an influx of enterprise brands coming on board. In the last financial year, we’ve grown the team by 33 per cent and in the last six years, a massive 638 per cent.”
“We’ve invested in our staff to support rapid client growth and investments in multiple new dedicated teams, such as client experience and an onboarding team, to help develop positive client engagement and reduce account churn from the get-go.
“I have the utmost confidence that Cimon will continue to expand Meltwater’s ANZ team and client portfolio in his new role, while I shift my focus to growing the business across APAC. I am looking forward to working with Cimon to ensure Meltwater continues to be the leader in media intelligence for businesses across all industries.”
I’m not sure if you should call Meltwater a startup – they’ve been offering Media Monitoring in Australia for over 10 years.
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I was about to point out the same thing, Gibbo. Not to mention they were an already established business internationally prior to their arrival on Australian shores.
By any definition, I think they are far from a start-up. An upstart perhaps, but not a start-up.
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Would be great to see an article on how the NSW government contract is going for them
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