Media spend dips again, according to latest SMI figures

August 16, 2017 4:55

A record result for the month of July at the back end of the 2016 financial year has created a major hangover for the media industry with media agencies reporting demand is down 12.5% on the previous year, the latest Standard Media Index (SMI) report for July has revealed.

Jane Schulze said the start to the 2017 financial year has been tough for agencies

The 2016 federal election coming to a head and the Olympics kicking off created a spending spike in 2016, resulting in total ad spending through agencies ahead of late digital bookings this year slipping back to $496.6m for the month of July.

Cinema was the biggest loser, down 41.6% on the previous year and fairing slightly worse than newspapers which dropped 40.1% as every single sector saw a retraction in spending.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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