Marketers need to ‘stop adapting overseas trends’ and ‘trampling creativity’ says Napoleon Perdis

Beauty retailers shouldn’t trample creativity and marketing managers need to stop mimicking overseas trends, Australian makeup artist and businessman, Napoleon Perdis has said.

Perdis, who with his daughter Lianna Perdis, was awarded the Prix de Marie Claire’s Readers Choice award for best make-up product (steal), said he was saddened creativity was being bogged down in Australia.

Perdis addresses the audience at Prix de Marie Claire