I saw the sad news this morning that Media Week in the UK has closed its print edition after 24 years.
Editing that title, which was mainly for those in media agencies and media sales, was my first foray in the world of marketing and media. I’m at least the third former editor of that magazine to later work in the Australian media.
In the announcement, owner Haymarket cites the downturn and structural change as being behind the decision, which also sees Revolution, its magazine for the digital industry, turned into a quarterly supplement.
Of the magazines I’ve edited, the score now reads:
- Campaign Middle East (ITP, Dubai) – closed 2007 (later reopened by another publisher)
- Hospital Doctor (Reed Business Information) – closed 2008
- Media Week (Haymarket) – closed 2009
- B&T (Reed Business Information) – still going strong
It’s possible to read too much about the viability of B2B print titles (or perhaps how much bad luck I bring them) into the decision. The magazine (which will still be online) was one of several weeklies in the media and marketing space owned by Haymarket, but its most recent acquisition (in 2005), so if one was going to get chopped that was probably it.
But I do suspect that there will be few people starting out in journalism now who will be working on print B2B titles in a decade’s time.