Medibank Private appoints BWM Melbourne to develop campaign for share offer
BWM Melbourne has been appointed to develop a campaign for the share offer of Medibank Private.
The Australian government is privatising Medibank, with an initial public offering set for the 2014-15 financial year, subject to market conditions.
To win the account BWM created a specialist Asset Sale and IPO Marketing Unit to service the significant divestment of Commonwealth and State Government assets planned for the next two years.
The Asset Sale and IPO Marketing Unit is being jointly led by BWM Group CEO Paul Williams and BWM Melbourne Managing Director Mark Watkin.
