Mediabrands launches Magna Global in Melbourne

Marcelle Gomez and Tom Andrews

Mediabrands’ group buying unit Magna Global has opened an operation in Melbourne.

The unit will handle group buying for Mediabrands agencies UM, Initiative and MBThree, whose key clients include L’Oreal, Coles, Bunnings, Officeworks, Target and Kmart.

The unit will be run by Marcelle Gomez, currently a director at UM running the L’Oreal and World Vision accounts, as general manager.