Mediacom brings over NZ MD Matthew Vogts to take on chief growth officer role

Group M’s Mediacom has named Matthew Vogts as its Australian and New Zealand chief growth officer.

The role will see him relocate to Sydney from New Zealand, where he has served as managing director for three years.

Vogts will start in the new role in April – which will involve leading client and agency business development – with a search underway for his replacement as New Zealand MD.

Vogts will start in the role in April

“Our success will always be determined by our ability to help clients grow. Matt is a world-class talent and I’m humbled that he has chosen to take on this critical responsibility,” commented AUNZ CEO Willie Pang, to whom Vogts will report.

“He will serve as an incredible advocate for clients and help us to lead the market with transformational ideas and solutions.”

Before joining the WPP agency, Vogts worked at PHD’s New Zealand office for four years.

“Marketing now delivers more enterprise value than any other business function, but remains the least measurable part of the business. I’m excited to help our partners unlock this opportunity and identify new ways for marketing to drive meaningful business impact,” he said of his new role.

“Mediacom has some of the best minds in the industry and I’m grateful for the opportunity to continue my career with the company.”

Group M’s New Zealand CEO, Chris Riley, thanked Vogts for his work as managing director in the market and emphasised the importance of retaining such talent.

“Matt has done an outstanding job in evolving and growing the MediaCom business in New Zealand,” Riley said.

“It’s a fantastic opportunity and a natural extension of his capabilities to take on a role that builds on this record. We’re stoked to keep a talented operator like Matt within the Group M network.”


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