MediaCom dominates MFA’s NGen finalists
The Media Federation Awards has announced the six finalists in its NGen category to recognise young talent within the media industry. The list is dominated by MediaCom which has three of the six finalists.
They are:
- Patrick McDonald & Geoff Carbet, PHD ‘At Home And Away – Be Proud To Be Gay’
- Dean Challis & Paul Den, MediaCom ‘Frenemies’
- Alex Ryan & Sam Geer, MediaCom ‘Lessons Learned’
- Jessica Krimuldens, MediaCom ‘Actin’ Up Your Way To Summer Bay’
- Gemma Lasenby, UM ‘Blue For A Day’
- Angus McLean & Edwin Onggo, Mindshare ‘Schoolville’
Entrants were asked to respond to a brief designed to promote conversations around homophobic bullying. homophobic bullying.
The Media Federation Awards take place on October 20.
Linkedin
Way to go guys!!!
User ID not verified.
Hold on, I’ve got a Home and Away idea!
User ID not verified.
Great stuff Pat and Geoff – out of the park!
User ID not verified.
From memory, the brief was about connecting with School aged kids.
Would be interesting to see the finalists submissions as there are two that look TV centric, purely from looking at the title and arn’t they the generation who dont watch TV anymore?
User ID not verified.
Well Nat if you call a few minute shy of two hours a day (OzTAM data) not watching TV any more then you’re on the money.
User ID not verified.
and from memory Home & AWay consistently delivers above 900,000 viewers a week and is only 30 mins long…i think it is relevant
User ID not verified.
The great thing about Home and Away is that is rhymes with Gay… brilliant. Congrats to all on what was a tough brief!
User ID not verified.
True true. I cant wait to see who wins and read the submission. We have great talent in this industry and the NGEN award always showcases those up and comers and the fresh approach to thinking is inspiring.
good luck to everyone!!!!
User ID not verified.