Mediacom ‘overtakes OMD’ to become second biggest media agency

Tim Burrowes

November 12, 2010 10:52

New figures from research organisation Recma suggests that Mediacom has overtaken OMD in the size of its billings.

According to media agencies benchmarking company Recma, Mitchell & Partners is still the biggest billing company with a client portfolio worth $915m. Mediacom has moved up to $818m, while OMD, says Recma, is now on $795m. This represents a jump of $97m for Mediacom and fall of $76m for OMD.

OMD boss Leigh Terry told the Sydney Morning Herald’s Julian Lee that Recma had failed to recognise several smaller wins for the agency.

The rest of the Recma list sees Starcom in fourth place with $645m billings (down $22m on last year) and UM in a close fifth place with $641m (up $17m).

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.