Mediacom wins Penrite from Starcom

Tim Burrowes

December 21, 2010 2:48

Media agency Mediacom has picked up Penrite Oil’s $2m media business for Australia and New Zealand which was previously held by Starcom.

Brendan Bourke, GM of the 85-year-old brand said: “We conducted a review of our media buying arrangements and Mediacom came out on top as they listened and really tried to understand our business and our requirements – they did not try to use a one size fits all approach which we appreciated. We are looking forward to a long and fruitful relationship with Mediacom as our business partner.”

Philip Phelan, MD of Mediacom Melbourne, said: “We are excited to be working with such a thriving and growing business and look forward to adding our strategic and communications muscle to help it grow in 2011.”

Penrite’s creative will continue to be held by OMG!.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.