Mediacom promotions sees Jenner become chairman and Pejic CEO


Jenner, left, and Pejic

Media agency Mediacom has announced new titles for several of its senior staff.

The appointments will fuel rumours that boss Toby Jenner is preparing to take on a regional leadership role.

  • Toby Jenner is promoted from CEO to Executive Chairman.
  • Mark Pejic is promoted from COO to CEO.
  • James Ledger is promoted from Joint Head of Client Communications Planning, Sydney to Chief Client Communications Planning Officer, MediaCom Australia.
  • Paul Brooks is promoted from Head of Implementational Planning and Investment (IP+I) to Chief Investment Officer MediaCom Australia.
  • Gemma Newland is promoted from Head of MBA to Executive Creative Director, MediaCom Australia / MediaCom Beyond Advertising.
  • Nick Keenan is promoted from Head of Non Broadcast Implementational Planning and Investment (IP+I) to Head of IP+I, Melbourne.
  • Naomi Johnston is promoted from Group Director, Client Communications Planning Melbourne to Head of Client Communications Planning, Melbourne.
  • Anny Havercroft is promoted from Group Director Innovation and Technology to Head of MediaCom Beyond Advertising, Melbourne.

According to the agency, billings increased by 18 during 2011, including winning Westpac.

Jenner said in a statement: “Whilst it’s been an incredible team effort across the last two years it’s great to be able to publically recognise some of those individuals who’ve been instrumental in our recent success. To further energise our business through internal promotions alone is all testament to the strength in depth we have at MediaCom and the individual development programmes we have in place.”

The announcement came hours after Andrew Livingston quit the agency to become CEO of Initiative. It means that the bosses of both Mediabrands’ agencies are now ex Mediacom staff.  Mat Baxter is CEO of UM. Initiative claims that Livingston had been named as MD designate of Mediacom Sydney, although this is denied by Jenner.

In the statement Jenner said: “We also wish Andrew (currently Joint Head Client Communications Planning) well in his new role at Initiative.”

Pejic said: “I’m delighted that our partnership has proved so successful and look forward to building on it moving forwards. It feels like we’re only just getting started.”


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