MediaCom and UM face off in $40m William Hill media pitch

Media agencies MediaCom and UM have today been pitching to bookmaker William Hill in a face off for the lucrative media account.

In the wake of last month’s purchase of online betting agency Tom Waterhouse  the UK company is consolidating its media buying across its Sportingbet, Centrebet and now Tom Waterhouse brands.

UM is the incumbent on the Sportingbet and Centrebet accounts, thought to be worth between $10-20m, having picked up the accounts from Slingshot last year. While MediaCom has held the $20m Tom Waterhouse since the website’s launch its media spend has been decreasing in recent times, particularly in the wake of controversy over the integration of betting with sports broadcasting. 

William Hill is also reportedly looking to consolidate some of its brands.

Both agencies declined to comment on the pitch.

Nic Christensen

Correction: An earlier version of this story incorrectly stated that Sportingbet was in negotiations with NRL. It is in fact Sportsbet, which is owned by Paddy Power, which is currently in negotiations with the code.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Centrebet Mediacom Sportsbet UM William Hill

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Comments: 2

correction 25 Oct 13

i think you will find it is Sportingbet not Sportsbet

User ID not verified.

Nic Christensen 25 Oct 13

Thanks for flagging it correction.

My mistake story has been amended.

Cheers

Nic – Mumbrella

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