Mediacom, Universal McCann and Media Contacts only three Aussie representatives on global shortlist
Australia has just three agencies on the shortlist for the first dedicated global media awards.
The Festival of Media Awards shortlist includes Mediacom, Universal McCann and Media Contacts.
- Mediacom’s shortlisting is in the Consumer Benefit category for its Oral B “putting the fun back into brushing” project for Procter & Gamble.
- Universal McCann’s is in the Best Use of Content category for the Grand Slamb for Aussie Lamb campaign. BMF and the Seven Network are also credited in the shortlisting, which is for the leveraging of the Australian Open tennis tournament to promote Meat & Livestock Australia by integrating Sam Kekovich into the programming.
- Media Contacts is up for its promotion of the movie Twilight with the Hoyts cinema chain in the Best Targeted Campaign category. Mitchells, Visual Jazz, nineMSN, MySpace and Yahoo are also credited in the shortlisting.
However, the three shortlistings for Australia is poor compared to many parts of the world. The US leads the list with 33 nominations across the 19 media agency categories.
And in the ten media owner categories, Australia did not get a single shortlisting.
The results will be announced at the Festival of Media in Valencia in Spain next month.
Of late, Australia’s media agencies have fared badly on the world stage. Just one Australian media agency – Universal McCann, for Grand Slamb again – won a media lion at Cannes last year.
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Who are Media Contacts?
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We are a digital media agency part of the Havas Group, in Australia we are a joint venture between Havas Media and the Mitchells Communication Group. We have offices in 33 countries and over 1000 employees around the globe and are the fastest growing media network in the world. In Australia we have offices in Sydney and Melbourne.
I hope this explains who we are and what we do.
Valencia here we come!
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Ahhh. So you enter awards and go to Valencia. Got it now!
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So how is Media Contacts different to MPG?
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We are both part of the joint venture between Havas Media and the Mitchells Communication Group in Australia. Media Contacts deals with digital and MPG deals with offline media. However, we work in a very integrated manner to provide media solutions to our clients.
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@ Anon. Our global representatives will attend the Valencia festival and receive the award in our behalf if we happen to win.
Other Media Contacts’ offices around the globe have also entered the festival and will be competing in different categories.
Fingers crossed for all of us.
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Why enter these awards? Only 3 aussie finalist as there was probably 5 entries from Australia
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