MediaCom wins bigger slice of Merlin Entertainments
MediaCom has been awarded more of theme park owner, Merlin Entertainments, business after winning the account in January this year.
The announcement:
Merlin Entertainments is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 90 attractions in 20 countries and across four continents. Merlin currently has thirteen attractions in Australia and New Zealand including WILD LIFE Sydney Zoo, Madame Tussauds Sydney, the Sydney Tower Eye & SKYWALK, SEA LIFE Sydney Aquarium, Manly SEA LIFE Sanctuary, Melbourne Aquarium and UnderWater World in Mooloolaba.
Since winning Merlin Entertainments Group Sydney based attractions in January 2012, MediaCom has been appointed by Merlin Entertainments Group across its additional Australia operations, extending MediaCom’s remit to Melbourne Aquarium and UnderWater World on the Sunshine Coast.
Geoff Clarke, Group Director MediaCom Entertainment Division said,
“We’re thrilled to have won this additional business in such a short space of time. With the number of annual visitor arrivals forecast to reach *8.2 million by 2020, Australian tourism is on a growth trajectory, this presents significant opportunity for the leisure attraction category. Furthermore we are an extension of Merlin Entertainment Group Marketing department rather than a supplier. This has meant sharing successes and failures and importantly embracing all their partners as one consolidated team”
Rob Smith, Sales & Marketing Director, Australia & New Zealand Division, Merlin Entertainments Group said,
“We chose MediaCom as our consolidated strategic media communication partner because of their innovative, lateral thinking as well as their breadth of experience and integrated approach. Having a specialised Entertainment Division means we have at our disposal talent that live and breathe all things entertainment – a perfect fit for our business.”
MediaCom’s consolidated appointment is immediate.
Source: MediaCom press release
