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Mediacom retains CUB account

Carlton and United Breweries has reappointed Mediacom as its media buying agency, knocking out Carat and PHD in the final pitch.

The appointment follows a review which began in July and will see Mediacom extend its contract for another three years.

Peter McLoughlin, marketing director of CUB, said in a statement: “This will ensure we get the best value for every dollar we spend on media and that Mediacom will be in a position to work alongside our other agencies to deliver truly integrated and aligned 360 marketing.”

McLoughlin said the pitch was a normal business process focussed on getting the best value and best advice around media strategy, planning and buying.

“The calibre of submissions meant this was an extraordinarily difficult decision, however I’m thrilled we’ll be able to continue working with Mediacom.”

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