Mediacom retains CUB account

Carlton and United Breweries has reappointed Mediacom as its media buying agency, knocking out Carat and PHD in the final pitch.

The appointment follows a review which began in July and will see Mediacom extend its contract for another three years.

Peter McLoughlin, marketing director of CUB, said in a statement: “This will ensure we get the best value for every dollar we spend on media and that Mediacom will be in a position to work alongside our other agencies to deliver truly integrated and aligned 360 marketing.”