Mediacom wins Mars’ media account
Mars has appointed Mediacom as its global media agency of record, following a competitive pitch launched after the brand reviewed its media account in January.
Group M’s Mediacom will now handle the media planning and buying for Mars’ brands which includes M&Ms, Snickers, Whiskas, Smackos, Masterfoods and Wrigley.
Its not a win, and the account hasn’t “moved”. Its retained and staying in the same place!
With so many accounts moving around from agency to agency at the moment, I would consider this a win.
Poor local Aus client dragged along in a global decision.
Wasn’t MARS already with Mediacom in Aus?
If Mars is in Mediacom’s “win list”, then it also needs to be in Mediacom’s “loses list”,