MediaCom’s Mike Deane named chief strategy officer
MediaCom’s national head of strategy, Mike Deane, has been elevated to the role of chief strategy officer in an internal promotion by the media agency that fills the gap left by the departure of Helen Black for News Corp at the end of last year.
Mike Deane joined Medicom in the UK in 2011
The seven-year veteran of the agency has been a driving force behind a newly developed operating system for MediaCom which will allow the agency to build a bridge between strategy and planning with clients.
MediaCom AUNZ CEO, Sean Seamer, said the agency was pleased it was able to fill the senior role with an internal promotion.
“Mike is an extremely passionate strategist who has delivered exceptional results in his time with us,” Seamer said.
“He is committed to our Systems Thinking philosophy and has been the driving force behind our new operating system which will bring elevated Strategic Planning to our partners.
“In line with our People first approach to talent, I’m delighted that we could fill this role internally as Mike possesses a unique energy that will both complement our leadership team and drive our offering forward.”
Deane joins other members of MediaCom’s executive team including recently promoted chief operating officer Willie Pang, global executive creative director Gemma Hunter and chief investment office Nicole Turley.
Deane said the planning shifts underway would drive media growth.
“To be tasked with leading our planning product into the future is incredibly exciting,” Deane said.
“Alongside our outstanding data and tech capabilities, our commitment to evolving to a more consultative strategic planning approach is the thing that will continue to set us apart and get us a seat at the highest table.”
“our commitment to evolving to a more consultative strategic planning approach is the thing that will continue to set us apart and get us a seat at the highest table.”
Oh please. Really? What is this old tosh? So you mean you will talk to clients about what their strategy should be?!
It won’t set you apart either – all media agencies are 99% the same, all clients worth their salt know that. And Mediacom will never be at the highest table either – just keep buying your media and losing money through MBA etc, until you go full circle and re-badge yourself as “the agency to buy at scale”, just like the good old days.
So tired of this media jargon crap. Just buy your clients some ads.
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@Ex media guy – cut this guy some slack please. This is obviously a big career promotion and we should congratulate his achievement,
If you want to punch holes at Mediacom’s market offering.. there is another time and place for that.
I don’t disagree with some of your points but its totally not classy to sledge Mediacom on the back of a promotion announcement for one of their staff.
As far as I can tell, he’s a good guy who has stayed loyal to an agency for years despite the turmoil its been through. Many many others have taken the easy route and cut and run.
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