Mediahub appoints head of digital for Sydney office

Mullen Lowe Group’s media agency, Mediahub, has appointed Gerry Bowness as its Sydney office’s head of digital.

Bowness joins after four years at Publicis, where he was most recently group digital director at Starcom.

Bowness joins from Publicis

“With over half of our clients’ budgets being directed into addressable channels, bolstering our leadership in this area is key to support to our business model, particularly as we begin to prepare for what a cookie-less future may bring,” said the agency’s managing director, Andrew Livingston.

“Having Gerry on-board will help us keep our digital offering future focussed and hyper-relevant for all of our clients.”

Earlier this year, the agency opened a Melbourne office led by Mark McCraith, adding to a presence in Sydney and Perth. Mediahub’s clients include Netflix, Western Union, TK Maxx and Crust Pizza.

“Mediahub is a smart, forward thinking agency, with an incredible proposition around generating their clients an unfair share of attention, something that appealed to me,” Bowness, who has also had stints at OMD and Mediacom in the UK, said.

“Their challenger mentality and desire to deliver a cutting edge and future proofed digital product, made my decision to join the team a no-brainer.”


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