Mediamath launches Curated Market in a bid to overcome programmatic’s brand safety image problem

Following mounting concerns about brand safety and advertisements appearing alongside questionable user-generated content, Australian programmatic player Mediamath has launched its Curated Market offering, which it claims will give advertisers access to large-scale audiences without having to resort to problematic media sources.

The offering, according to Mediamath, is the next stage of programmatic’s evolution and will provide clients “with outstanding media quality, greater audience reach against their most valuable audiences, and better performance”.