MediaMotive appoints group sales manager

Carsales.com Ltd’s agency and corporate advertising sales arm MediaMotive has announced made Hayley Diamond its Group Sales Manager.

The announcement:

Ms Diamond moves into the new Melbourne (Vic) based position immediately. She will report to MediaMotive’s Sales Director Southern States, Penny Kee. Hayley will head a new five-person team focusing on key partner agencies in the Melbourne media landscape.

Hayley joined MediaMotive just over two years ago as a Senior Account Manager, bringing to the role a solid understanding of the digital landscape through her time at Mediacom and other specialists. She has since proven herself a valuable partner to key account clients, delivering innovative solutions, strong support and strategic insight.

Ms Kee said the new role is a demonstration of the importance of MediaMotive’s relationship with key agencies.

“MediaMotive’s unparalleled access to valuable automotive data and insights enables us to work closely with our agency partners supporting the ongoing success of their clients’ campaigns. Hayley is adept at drawing out key learnings to assist in the strategic success of her clients,” she stated. “I look forward to Hayley instilling the same client focus in her new team,” Ms Kee said.

Representing carsales.com Ltd’s network of websites, MediaMotive generated billings of more than $50m in 2012. The in-house operation has grown from 11 staff in 2009 to more than 60, with representation in Melbourne, Sydney, Adelaide and Brisbane.

Via its exclusive representation of carsales.com Ltd’s network of automotive websites, MediaMotive is Australia’s largest automotive online advertising provider.

Source: MediaMotive press release


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