Mediasmiths hires Corey Eyre, former Carat investment director, as senior account planner

Independent media agency Mediasmiths has appointed Corey Eyre – most recently on a contract as a media buyer at Zenith, and before that, investment director at Carat – as senior account planner.

He will work across a number of clients at Mediasmiths, taking responsibility for end-to-end planning and buying, and reporting to the agency’s managing director, Angie Smith, and business director, Michael Smith.

Eyre begins at Mediasmiths immediately. During his 30-year media career has worked with Mediacom, Optimedia (now Zenith), Leo Burnett, and AIS Media.

“He brings with him a wealth of experience planning and buying across a multitude of offline media channels, most notably broadcast including TV and radio as well print and outdoor, which dovetails perfectly into our 360 offering,” managing director Smith said.

“Corey’s extensive experience across TV planning and buying also makes him a natural choice to lead the team for TV investment for the agency. His prudent insight, ability to ingest data and turn it into actionable and cost efficient strategic plans for our clients will encompass his day to day role.

“Corey demonstrates a passion not just for media but for driving real ROI for clients which is important to us as an agency and also to our clients. His positive attitude is also something that really resonates with our company culture.”

Eyre added that switching from holding companies to a small business poses a new challenge.

“Small to medium sized businesses and Australian owned companies are the backbone of the nation, not just economically, but socially and culturally,” he said.

“When they do well, we all do well, so of course I jumped at the chance to join MediaSmiths. Failure is not an option when clients are reaching into their own pockets to pay for a media schedule. The challenge is to make every dollar work hard, which is equally daunting and rewarding.”

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