Medibank appoints new chief marketing officer
Geoff Ikin in his Myer days
Medibank has named its new chief marketing officer, filling the role left vacant by Lisa Ronson’s sudden death last year.
Ronson died following an accident with an all-terrain vehicle at her property in regional Victoria in November. Tributes quickly began flowing in for the marketer, who was widely regarded as a sensitive, kind-hearted leader.
Medibank has appointed Myer’s chief customer officer Geoff Ikin to fill the role, starting in December. He is taking on responsibility from Carolyn Bendall, who took on the interim CMO role in July 2025.
