Medibank launches ‘Is health insurance better?’ campaign

Medibank has launched an integrated campaign looking at what’s best for Australians when it comes to health insurance.

The ‘Medibank 100’ features unscripted opinions of people ranging from those who swear by private health insurance through to those who don’t see the need for it.

The fully integrated campaign from TBWA, B.B.E and Carat features video and written content along with interactive tools.

A new campaign page, What is Better?, houses the new ‘People Like You’ interactive tool which lets customers see the top procedures people within their demographic are most likely to require, with the financial breakdown for each.

The campaign page also houses content explaining how the public and private systems differ for various conditions and procedures, as well as the benefits and considerations for each option.

Medibank chief customer officer, David Koczkar, said: “We’re lucky to have one of the greatest healthcare systems in the world, which is underpinned by our universal public health sector and complemented by the robust private health sector – ensuring quality health options for all Australians. And while the private system does provide that extra level of choice and control, we understand that people may be considering whether health insurance is right for them and their family.

“Through this campaign we acknowledge that health insurance is better for many, but it is not right for everybody – and that’s okay. With this message, our ‘People Like You’ tool and a host of helpful content, we aim to empower Australians with the right considerations and information so that they can navigate the healthcare system, and ultimately work out whether health insurance is better for them.”


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