F.Y.I.

Medibank partners with News Corp for health and wellbeing podcast

Medibank has partnered with Suddenly, News Corp’s content marketing arm, to create Work Better, Live Better, a podcast focused on improving workplace health and wellbeing for Australian businesses.

The podcast features six episodes which share real-life stories of Australian workers.

The announcement:

Medibank has today launched the Work Better, Live Better podcast, in partnership with News Corp’s content marketing arm, SUDDENLY. The podcast marks the beginning of Medibank’s Work Better, Live Better program – empowering Australian businesses to improve workplace health and wellbeing.

The podcast shares real-life stories of six people, with the series delving into common issues and stressors facing Australian workers – including getting the work-life balance right, making healthy food choices, and the struggles of transitioning back into the workforce after having a baby.

Each story is honest, intimate and relatable, featuring some familiar names, such as KeepCup co-founder Abigail Forsyth, Code Like a Girl co-founder Vanessa Doake, and owner of Australia’s first-ever dedicated curly hair salon Neel Morley.

The episodes are around 15 minutes long, and interspersed with friendly expert commentary, helpful advice and practical tips, enabling listeners to make simple changes in their own lives.

Medibank Senior Executive Marketing Fiona Le Brocq said: “We’re proud to team up with News Corp to launch the Work Better, Live Better podcast. We know this is a medium that is increasingly becoming a preferred channel for self-improvement, particularly when it comes to health, so it only makes sense that this is an area of focus for us.

“We spend most of our week at work, and this time can have a marked impact on our overall health and wellbeing. At Medibank, we’re committed to improving the quality of life of Australians, through empowering individuals, businesses and our employees, to take action for better health, with learnings and practices from Medibank’s own workplace shared during the series.

“We hope that by presenting these raw, real-life experiences, as well as the tips from our experts, we can inspire listeners and encourage them to re-introduce some much-needed balance back into their lives.”

All six episodes are available for download today via all major platforms including Apple Podcasts, Google Podcast and Spotify.

The series also marks New Corp’s first health-focused podcast via SUDDENLY.

Source: Medibank media release

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