Medibank: the insurance your health deserves
GPY&R Melbourne has released the latest in a series of three ads for Medibank.
http://youtu.be/Tl51SY-gPGg
Chris Carroll, GM, marketing, at Medibank said: “The ‘Choices’ TV spot aims to challenge the consumer mindset that ‘value’ is more than just the price of a policy.”
Carroll added: “Medibank’s size and strength in the marketplace means we can offer real value to our members through trust, reliability and expertise.”
http://youtu.be/KWMNUc3EjR8
http://youtu.be/RfQ6hPOwjh4
Credits:
Production company: Finch
Director: Nick Ball
Producer: Edward Pontifex
Offline Editing: Jo Scott, The Butchery
Online Editing: Eugene Richards, The Refinery
Sound: Paul Le Couteur, Flagstaff Studios
Music: “Ananas” by Temosono.
Cover version by Jonathan Dreyfus.
Agency
Agency producer: Pip Heming
Executive Creative Director: Ben Coulson
Copywriter: Aaron Pepper
Art Director: Connor Beaver
Group Account Director: Mathew Cummings
Account Director: Matilda Hobba
CLIENT:
General Manager, Marketing: Chris Carroll
Marketing Manager, Brand and Advertising: Katrina Barbaro
Advertising Manager: Tina Conder