Medical care company taps Paper Moose for new content series
Medical device provider Convatec has engaged indie agency Paper Moose to boost its brand platform in Australia across new digital content streams.
As it looks to position itself as both a care provider and a content publisher, Convatec – which specialises in continence, ostomy and advanced wound care services after spinal injuries – hopes to cut through in a competitive market, having seen opportunities for growth in Australia.
With the help of a multi-pronged content approach by Paper Moose, the company hopes to provide relatable, informative content to its audience and beyond. The agency took search data from Convatec, and creatively converted it into engaging content streams.
The streams include informative blogs, social content, an original podcast and creative product platform to highlight its ‘Forever Caring’ brand platform.
Brad Bennett, the agency’s head of client success, applauded Convatec’s “boldness” of moving into the space.
“Working with and learning from this community has been rad,” he said, “and we look forward to more projects like this.”
Olena Lyons, head of marketing ANZ at Convatec, said: “Paper Moose’s ability to transform raw search data into a buffet of high-quality content, and push it to the right people on the right channels, has supported our promise of Forever Caring and will continue to build our reputation as both a local and global leader in intermittent self-catheterisation.”
The new ‘Stream of Continence’ podcast is available on mainstream podcast platforms, while other content will be pushed across social channels including Instagram.
Credits:
Client: Convatec
Head of marketing: Olena Lyons
Agency: Paper Moose
Executive creative director: Nick Hunter
Head of client success: Brad Bennett
Creative director: Jeremy Willmott
Senior creatives: Pete Saladino, Emma Frizzell
Art director: Jess McLure
Copywriters: Feryx Hui Ming Lim, Jazz Twemlow
Design director: Georgia Shillington
Designer: Evelyn Tran
Senior account manager: Hannah Maher
Podcast producer: Olivia Jeavons
Podcast engineer & editor: Ricardo Skaff
Podcast composer: Caleb Jacobs
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Lauren McNamara is a freelance journalist contributing to Mumbrella. She previously spent three years at the publication, most recently as the associate editor. She first joined in 2022 after completing a Bachelor of Communications (Journalism) at UTS. She left her staff role at Mumbrella in August 2025.
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