Medium Rare Content Agency has been appointed the publisher of David Jones’ new customer magazine and app, which are due for launch in August.
The magazine, distributed quarterly in-store and mailed to David Jones’ customers, will deliver content around fashion, beauty, home and food.
The accompanying app will be available on mobile and tablet, for IOS and Android devices, and will have a weekly publishing frequency.
Gerry Reynolds, managing director of Medium Rare, said in a statement: “We are delighted to partner with Australia’s premium omni-channel retailer to create a high-quality publication that will reinforce David Jones’ position as the authority on fashion and style.
“David Jones’ customers are high-income earners who can afford luxury, but still seek value. They favour both style and substance. And they love to shop. We are excited about creating a magazine that will not only inform and entertain, but that will also make an emotional connection with readers to create a sense of community.
“The magazine’s guaranteed circulation will make it an attractive proposition to advertisers wishing the engage with a sophisticated and high-spending readership.”
David Robinson, chief marketing officer at David Jones, said in a statement: “Medium Rare has an enviable reputation in content strategy, creation and distribution. We are delighted to partner with them to create a compelling and contemporary consumer experience across our print, digital and social channels.
“Our new magazine and app will reward our customers, promote our leading international, local and private label brands and bring our brand values to life by being vibrant, clever, stylish and empowering.”
The David Jones magazine will compete with Myer’s Myer Emporium, published by Bauer Media’s custom publishing arm, Bauer Works.