Medium Rare launches new magazine, The Farmer
Medium Rare Content has produced a new publication, The Farmer, on behalf of NSW Farmers.
The new monthly magazine launches today and is edited by former managing editor of The Australian Women’s Weekly, Michelle Endacott.
The magazine launches today
It seeks to inform the agricultural industry on new information, insights and innovation in the sector. Contributors include rural journalists Nicola Bell, Merran White and deputy editor Samantha Noon.
Current advertisers include Case IH, MLA, New Holland, Thomas Cook, Mahindra and Worksafe NSW.
Endacott said the publication will dig into issues affecting NSW farmers across their businesses, communities and lives.
The publication will seek to delve into issues affecting farmers
“Across the 148 pages of our first issue, we profile an oyster farmer who reinvented his business by launching a digital farm management system and has seen his profits soar; we meet an apple farmer branching out into alcoholic and non-alcoholic ciders, meaning the entire family can return to the farm; and we review the arguments for digging a tunnel through the Blue Mountains to help future-proof the $3 billion worth of Central West produce for just- in-time export to China,” Endacott said.
Matt Brand, CEO of NSW Farmers said the company was excited to launch the new title.
“Our aim is to create a valuable resource that helps make farming in NSW more competitive and sustainable. I’m looking forward to The Farmer sparking lively conversation about our industry,” Brand said.
The magazine is on sale for $9.95.
Keep up to date with Publish
topics
Farmers NSW
magazine
Matt Brand
Medium Rare
Merran White
Michelle Endacott
Nicola bell
Samantha Noon
The Farmer
Recycling is an important consideration for the print media. Paper, obviously, but also cover treatments. Here, we see how the work on the Qantas mag is gently reworked for The Farmer.
User ID not verified.
I’d be quite happy with that if I were NSW Farmers Association. To say it’s like Qantas mag is a compliment.
User ID not verified.
Yes, of course you work at “Another Agency”…. 😉
Medium Rare churning same boring old-media tosh. Can’t even be bothered to think up a new cover design. A business built off the inadequacy of its competitors, but on the same trajectory. Note the priority given to industry advertisers – a business model built on print ad revenue rather than a client who values and is willing to pay for content.
User ID not verified.
The farmer is amazing!!! It offers a new insight and comes straight from the paddocks! I brought it to school and all my friends wanted a read plus adults! It appeals to all ages!!! I can’t wait for the next addition
User ID not verified.
Really impressed with this magazine. So inspiring to see excellent articles like “Putting the Land First” about Charlie Arnott’s regenerative farming practices. Well done! We’ll certainly be subscribing. Thank you.
User ID not verified.