Medium Rare launches new magazine, The Farmer

Medium Rare Content has produced a new publication, The Farmer, on behalf of NSW Farmers.

The new monthly magazine launches today and is edited by former managing editor of The Australian Women’s Weekly, Michelle Endacott.

The magazine launches today

It seeks to inform the agricultural industry on new information, insights and innovation in the sector. Contributors include rural journalists Nicola Bell, Merran White and deputy editor Samantha Noon.

Current advertisers include Case IH, MLA, New Holland, Thomas Cook, Mahindra and Worksafe NSW.

Endacott said the publication will dig into issues affecting NSW farmers across their businesses, communities and lives.

The publication will seek to delve into issues affecting farmers

“Across the 148 pages of our first issue, we profile an oyster farmer who reinvented his business by launching a digital farm management system and has seen his profits soar; we meet an apple farmer branching out into alcoholic and non-alcoholic ciders, meaning the entire family can return to the farm; and we review the arguments for digging a tunnel through the Blue Mountains to help future-proof the $3 billion worth of Central West produce for just- in-time export to China,” Endacott said.

Matt Brand, CEO of NSW Farmers said the company was excited to launch the new title.

“Our aim is to create a valuable resource that helps make farming in NSW more competitive and sustainable. I’m looking forward to The Farmer sparking lively conversation about our industry,” Brand said.

The magazine is on sale for $9.95.


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