Medium Rare to launch magazine for Bunnings Warehouse
Medium Rare will launch a monthly magazine for retail chain, Bunnings Warehouse.
The magazine will be available from March 2019, and will be distributed in stores, with a circulation of 500,000 in Australia and 100,000 in New Zealand.
Parbury will edit the new title
Bunnings magazine will be led by editor Jane Parbury, who was most recently deputy editor at Home Beautiful. She is also the former editor of Time Inc’s Ideal Home Magazine. Medium Rare will also handle media sales for both the Australian and NZ versions.
Gerry Reynolds, managing director of Medium Rare, said the magazine will be pivotal in delivering the inspiration component of building homes and gardens.
“We are delighted to be working with Bunnings to develop content that will help their customers navigate the myriad of options available for improving their homes and gardens,” Reynolds said.
“We look forward to providing customers with content that delivers real value and to providing advertisers with a highly engaged audience of home improvers.”
Parbury said research had found Bunnings customers to be “heavy print readers” with an appetite for inspirational content.
“I’m extremely excited about launching a title packed with useful, practical and inspirational ideas that meet readers’ needs, tastes and capabilities,” Parbury said.
Clive Duncan, Bunnings’ director of marketing and merchandising said the magazine will be an extension of the content found on its website.
“We are always looking for ways to provide more value and exceptional experiences for our customers. The magazine provides another platform to inspire customers through achievable projects with helpful advice to create homes of which they can be proud,” Duncan said.
Medium Rare’s other clients include Jetstar, Qantas, Acuity, and David Jones.
