Five Sydney-based entrants have travelled to the Cannes Festival of Creativity to compete in the Young Lions competition.
Across three sectors, the five representatives are UM’s David Gray for media; M&C Saatchi’s Peter Renigeris and Ogilvy’s Mietta McFarlane for print; and RTA’s Sirisha Pulapaka and Audi’s Helen Luong for marketing.
Mumbrella managing editor Robin Hicks discusses with them:
- How they handled the competitive brief to represent Australia?
- What they hope to get out of Cannes?
- Australia’s chances
- Are students being properly prepared for the industry?