‘Meet Billy’: Aged care tech solution launches campaign via Thinkerbell

Billy is the name of both an online aged care solution and the elderly character demonstrating its benefits in a new campaign via Thinkerbell.

Adam Ferrier, chief thinker at Thinkerbell, said that the businesses considered delaying the launch of the campaign due to the COVID-19 pandemic, however it was decided that the product was more important than ever.

“The timing of the launch has been set in place for some months. With the current situation on coronavirus, we considered moving the launch back however, in consultation with Billy it was decided  that now, more than ever, connection to older loved ones is even more critical. And Billy allows families to be aware of the wellbeing of their parents or grandparents, without the need for physical interaction,” Ferrier said.