Meet the Market: Lisa Ronson on marketing Coles during the ‘new normal’
In the fourth Meet the Market video, Coles CMO Lisa Ronson speaks to Mumbrella's Abigail Dawson about how the supermarket's marketing team is operating in a significant period of uncertainty.
Key talking points include:
- Coles’ approach to COVID-19 (4:05)
- The toilet paper and panic buying crisis (9:29)
- The communication process in a time of crisis (21:40)
- Coles’ expanded agency roster (27:42)
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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