Meet the Market: Grey’s global health boss Jason Kahner on COVID-19, creativity and consumer behaviour
In the third episode of Meet the Market, Grey Group president of global health and wellness Jason Kahner speaks from New York to Mumbrella's Damian Francis. He discusses how the agency is dealing with the global pandemic, the advice he is giving his clients and the opportunities for brands in an ever-changing consumer landscape.
Key talking points include:
- How Grey Group is dealing with the current situation: 2:40
- The work Grey is doing with clients and the advice it is giving: 7:21
- Communicating with the consumer and the three phases of the pandemic: 15:40
- Advice to brand marketers on potential options now and into the future: 20:20