Health insurer HBF launches its new extras products with research-based campaign

Western Australia-based health insurer, HBF, has launched a new campaign to address the common questions people have about their health insurance.

HBF undertook market research to listen to the public’s concerns regarding extras cover in order to respond with the campaign. It found customers wanted more freedom in how they use their cover, more choice in providers and more clarity about how much they’ll get back.

To address the public’s concerns, HBF created a suite of new extras products. The campaign, created by Cummins & Partners is promoting the new options.